Optimize your post structure - Deepstash
The Mind of Leonardo da Vinci

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Leonardo da Vinci's creative process

How to approach problem-solving like da Vinci

The importance of curiosity and observation

The Mind of Leonardo da Vinci

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Optimize your post structure

  • Have you done hashtag research to find the best keywords to ensure optimal reach?
  • Are you using all 30 hashtags available to you?
  • Does your caption connect with your audience?
  • Are your captions too short or too long to read?
  • Are you encouraging followers to like and comment on your content in a non spammy way?
  • Are you tagging influencers/brands that could potentially boost your post’s engagement?
  • Are you adding a link in your bio when promoting a webpage?

You want to make sure your text and images capture your audience’s attention and encourages them to generate engagement.

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MORE IDEAS ON THIS

Define what you’re posting

  • How consistently are you posting? Everyday? Multiple times a day?
  • What are you posting?
  • Is it products your business offers?
  • User generated content?
  • Are you optimizing your posts to achieve your overall purpose?
  • Using hashtags the proper hashtags

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Setup the proper account

  • Are you using a personal Instagram page or a business page?
  • Do you have the correct contact information on your business page? (Email, physical location, business phone number)
  • Have you linked Instagram to your Facebook business page?

You can achieve the above by ...

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0 reads

Create a memorable username

  • Does it connect to your company or brand?
  • Is it something that’s easy to remember?
  • Will it come up in search results? (Instagram and Google)
  • Are you using a consistent handle across all social media?

This will be the username that your audience will know y...

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Post relevant images and videos

  • Are you using the correct dimensions?
  • For your profile picture
  • For your Instagram Stories feed
  • For organic Instagram posts
  • Do you have a relevant profile picture?

Instagram is an image/video based platform. All the content is guided to draw attenti...

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Have a clear purpose

Have a clear purpose

  • Are you trying to build brand awareness?
  • Generate visibility and leads?
  • Generate ideas for content?
  • Share your insight, ideas and articles?
  • Get informed on industry news and trending topics?

Whichever the case, you’ll need to have clear goals to fo...

3

1 read

Fill out your Instagram bio

  • Have you included a link back to your site?
  • Did you include a description of your brand and what your business is about?
  • Possibly add achievements/highlights that attract new followers

This is your chance to share any relevant information you would like visitors t...

3

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Define your content

  • Is it overly branded content?
  • Are you heavily pushing for a sale on Instagram?
  • Is it content your audience will use to generate trust with you?

On Instagram, you ultimately want more followers, high engagement, and traffic back to your site. This is only possible ...

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Engage with followers

  • Are you liking and commenting on your follower’s content?
  • Do you encourage conversation/commenting on your posts?

In today’s world, engagement means everything. How would you feel if your favorite musician liked your post on Instagram? With that same mentality, your audie...

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Are you tapping into any influencers on Instagram?

  • Do you have an influencer marketing strategy on Instagram?
  • Have you connected with any potential influencers?
  • What tools are you using to find influencers in your niche on Instagram?
  • Are you tagging influencers/brand and encouraging them to like/comment on your post?

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