Optimize your post structure

• Have you done hashtag research to find the best keywords to ensure optimal reach?
• Are you using all 30 hashtags available to you?
• Does your caption connect with your audience?
• Are your captions too short or too long to read?
• Are you encouraging followers to like and comment on your content in a non spammy way?
• Are you tagging influencers/brands that could potentially boost your post’s engagement?
• Are you adding a link in your bio when promoting a webpage?

You want to make sure your text and images capture your audience’s attention and encourages them to generate engagement.