Identify Influencers and Organize Them Into Three Tiers

For example:

Category A: 1,000–25,000

Category B: 25,001–50,000

Category C: 50,001–100,000

Category D: Over 100,000

Category D influencers have the greatest following, the farthest reach, and could offer us the greatest visibility. But they are often extremely busy and could potentially come at a very high cost.

Categories A and B is where you want to be, especially when starting up or are still inexperienced with influencer marketing. They are potentially more narrow in their focus, and surprisingly more engaged with their audience. Their cost will also be much lower.