Laura Graham (@lauragrah) - Deepstash

Laura Graham

@lauragrah

Administrator for charities/voluntary organisations

24 Followers

170 Following

🥈 2 in

+2 more

80 STASHED IDEAS

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80 PUBLISHED IDEAS

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Define Your Goals and Objectives

Just like everything digital marketing, influencer marketing needs to start with a properly formulated goal. What is your niche? Who are influencers in that niche? What do you want to accomplish with this influencer? More importantly, how are you going to measure success?

If it is your first time attempting something like this, start small. Maybe don’t tackle the multi-million follower influencer in your niche, and expect high returns. To start off, micro-influencers might be the way to go, build up experience, and as you grow so should your expectations, and ultimately your goals.

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Digital marketing strategy is an ideal road map for any marketer to streamline a Digital marketing strategy. Online resources include practical implementation guides spanning Seo, Paid-Search, Email, Lead-Generation and more. We check out 10 great books for Digital Marketing.

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Key Issues

  • Key concepts that you need to know about attribution modelling in Google Analytics before conducting any analysis. 
  • How to read multi funnel reports and attribution modelling reports in Google Analytics. 
  • How to set up custom attribution models in Google Analytics to better existing models or satisfy your unique needs. 
  • How to apply insights you have gained via attribution modelling into your business, and improve your conversion rate with those insights. 

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What is Google Analytics and why is it mission-critical?

Google Analytics is a free web Analytics tool offered by Google to help you analyze your Website traffic. If you are running any marketing activities such as search ads or social media ads, your users are most likely going to visit your website somewhere along their user journey.

For most companies, your Website serves as a Hub for all of your Digital traffic. Over 50 million Websites around the world use Google Analytics. If you are not using it, you should set it up right now.

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Cohort analysis is an analytical technique that focuses on analyzing the behavior of a group of users/customers over time, thereby uncovering insights about the experiences of those customers, and what companies can do to better those experiences.

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