Marketing Now Means Growth

Evolution in data and technology has changed the world of marketing. Marketing’s impact is now quantified, measurable, and attributable. 

The KPIs for marketing’s own performance are no longer limited to NPS scores, brand awareness, and/or affinity. Even the more quantitative measures like open rates, CTRs, unique visits are now deemed vanity KPIs. Instead, Marketing is now accountable for and hence measuring installs, registrations, subs, conversion rates, average order size, DAU (D1, WAU D14, D60, etc), MAU, LTV, reactivation rate or addressing churn rates, and others.