19 PUBLISHED IDEAS
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Evolution in data and technology has changed the world of marketing. Marketing’s impact is now quantified, measurable, and attributable.
The KPIs for marketing’s own performance are no longer limited to NPS scores, brand awareness, and/or affinity. Even the more q...
published 3 ideas
The North Star Metric (NSM) is a powerful concept that has emerged in recent years from Silicon Valley companies with breakout growth. It helps teams move beyond driving fleeting, surface-level growth to instead focus on generating long-term retained customer growth.
The North Star ...
Scaling a start-up requires careful preparation and a timely launch.
published 8 ideas
First coined in 1956 by John McCarthy, AI involves machines that can perform tasks that are characteristic of human intelligence.
published 4 ideas
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