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The history of fashion
The impact of fashion on society
The future of the fashion industry
Growth Measurement and Analytics Framework
... in 3 key levers:
- Purpose — Understanding Core Value Proposition for your Product; without this your product will not exist
- Core Action — The one action you want your users to take as soon as possible.
- Cycle — How often/frequently do you want them to take that action.
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Understanding Expectations
A big reason why users churn is when their Expectations do not match the Experience. Marketing now has the ability to understand “EXPECTATIONS” before it delivers the “EXPERIENCE” — a big shift forward.
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Marketing Now Means Growth
Evolution in data and technology has changed the world of marketing. Marketing’s impact is now quantified, measurable, and attributable.
The KPIs for marketing’s own performance are no longer limited to NPS scores, brand awareness, and/or affinity. Even the more q...
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Live a 24-Hour Life
We, humans, want pleasure and results as soon as possible. We start taking action, but it often happens that we fall off the wagon because we don’t see results that fast.
From then on, every morning you wake up, you should focus on the day ahead of you, to take action towards your go...
Rules For Great Metrics
- Use retention as a way to assess your market-product fit, as it tells you how valuable the customers find your product after they stop using it.
- Understand the steps your customers have to take to get to your product, and if you can eliminate extra steps.
- Focus on key data...
Detect and fix issues at the “lowest-value stage” possible
If there’s a problem with your product, you want to find out about it as early on in the production process as possible so that you can minimise the risk.
In the production world, I witnessed the lowest-value stage thinking first hand at the assembly line of a Toyota factory. Here, employe...
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