Defining your niches

At the very beginning of your business, you can’t do all things at once. Therefore, your best bet is to choose 1–2 related niches and start looking for both big and small publishers out there.

While advertisers are drawn to high traffic numbers, there is something else they desire even more: high conversion rates. There are plenty of success stories of limited traffic websites that sell a ton of ads. All these stories have one thing in common: they deliver right customers to the right businesses.