Recruiting publishers and advertisers

Building an ad network, in a nutshell, is: purchasing a portion of publishers’ inventory and selling it to advertising agencies.

Here’s a brief checklist for publisher selection:

• Unique and frequently updated content.
• The content written in English or in one of Major European languages (German, French, Spanish, etc.).
• Minimum 25% site traffic coming from the US, CA, and EU countries.
• Avoid adult content.