What is an Ad Server?
Ad server powers ad serving, targeting, tracking, and reporting on the campaign.
Ad servers help publishers manage their ad space on from a single, central console. They store information about the ads they want to deliver to visitors. Ads are delivered by an ad server via code that calls the ad on the publisher’s site.
Performance is tracked via a tracking pixel from an ad network that the advertiser places on the conversion page (thank you page, for example).
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