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Different Easter traditions around the world
The significance of Easter eggs and bunnies in modern culture
The importance of the holiday in the Christian faith
Have a website with pertinent contact information
Make it easy for people to find you and reach out to you. That means making sure you have an online presence.
- Have a website that clearly states the name of your business and what you do.
- Include a contact email; not just a contact form. Reporters will likely be reaching out to multiple businesses, and they want to be able to track that they’ve reached out to you.
- Make your location address prominent (if applicable). List the city where you are based and your business phone on your website where they’re easy to find.
- Include social handles where you are most active so reporters can learn more about you and how you engage your audience.
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Be active on social media
Reporters, producers, casting agents — all of them are scouring social channels to find their next story or star. When covering food trends, for example, reporters will search Instagram or TikTok looking for purveyors who are partaking in that particular trend.
Additionally, if you...
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Get headshots
- Invest in professional, well-lit, high-resolution headshots that show you in your element and represent your brand.
- Get a posed headshot, some action shots, or shots with you and your product, and shots with you and any co-founders, if applicable.
- Ensure you have both horiz...
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Have good product shots
Good product shots can get you higher billing in an article.
For example, if an online publication chooses a product of yours for a piece on “Coziest home decor you have to buy now” and you have a nice image of it, your product may end up being the face of the article.
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Have a thoughtful About Us section
Is your business Black or LGBTQ+ owned in an industry that largely isn’t diverse? Is being eco-friendly a big part of your mission? Are you at the cutting edge of your industry? Do you have a particularly unique or interesting expertise? Do you give back to the community?
This is ...
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Consider having video on your website
Having video of yourself can capture the attention of people scouting for everything from local and national morning TV shows to digital content for online publications, or even competition shows.
You don’t need to invest in some pricey shoot either; a great video can be shot and edited on...
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Make sure your business is optimized for local SEO
If a reporter is doing a story on wellness trends in Los Angeles, for example, they may start their research by Googling spas in the area. You want to show up in those results.
In addition to having your business name, address, and phone number on your site, confirm your business is listed ...
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How to contact influencers
Step one is to research how to find the right influencers to work with. Consider the following:
- Does the influencer already post about similar things to your service?
- Are they legit? A sign of a fraudulent account is a poor engagement ratio to follower count an...
Know your worth
When starting out as a freelancer, it can be challenging to know where to price yourself based on your knowledge and your skills in the market. To work this out, we suggest you:
- Find your niche. This is the value freelancers bring to many companies to help meet their n...
Select your skill carefully
Be very selective in the skill you're trying to masker to avoid sabotaging your success:
- Make sure it's applicable: The perfect skill either solves a problem you have or scratches an itch you have.
- Be very specific: Specific goals are easier...
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