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Different Easter traditions around the world
The significance of Easter eggs and bunnies in modern culture
The importance of the holiday in the Christian faith
Make it easy for people to find you and reach out to you. That means making sure you have an online presence.
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Reporters, producers, casting agents â all of them are scouring social channels to find their next story or star. When covering food trends, for example, reporters will search Instagram or TikTok looking for purveyors who are partaking in that particular trend.
Additionally, if you build an engaged following, you become more attractive for media opportunities as publishers and producers see that you have an audience. You donât have to be on every single channel. Pick one or two that you can consistently keep updated.
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If a reporter is doing a story on wellness trends in Los Angeles, for example, they may start their research by Googling spas in the area. You want to show up in those results.
In addition to having your business name, address, and phone number on your site, confirm your business is listed in Google My Business, Yelp, and even the local Yellow Pages, and optimize those listings.
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Is your business Black or LGBTQ+ owned in an industry that largely isnât diverse? Is being eco-friendly a big part of your mission? Are you at the cutting edge of your industry? Do you have a particularly unique or interesting expertise? Do you give back to the community?
This is the place to tell your story â a story that a reporter or producer can turn around and pitch to their leadership as a reason why YOU will be interesting to their audience.
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Good product shots can get you higher billing in an article.Â
For example, if an online publication chooses a product of yours for a piece on âCoziest home decor you have to buy nowâ and you have a nice image of it, your product may end up being the face of the article.
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Having video of yourself can capture the attention of people scouting for everything from local and national morning TV shows to digital content for online publications, or even competition shows.
 You donât need to invest in some pricey shoot either; a great video can be shot and edited on your phone.
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