Make it easy for people to find you and reach out to you. That means making sure you have an online presence.

• Have a website that clearly states the name of your business and what you do. 
• Include a contact email; not just a contact form. Reporters will likely be reaching out t...

Reporters, producers, casting agents — all of them are scouring social channels to find their next story or star. When covering food trends, for example, reporters will search Instagram or TikTok looking for purveyors who are partaking in that particular trend.

Additionally, if you...

If a reporter is doing a story on wellness trends in Los Angeles, for example, they may start their research by Googling spas in the area. You want to show up in those results.

In addition to having your business name, address, and phone number on your site, confirm your business is listed ...

Is your business Black or LGBTQ+ owned in an industry that largely isn’t diverse? Is being eco-friendly a big part of your mission? Are you at the cutting edge of your industry? Do you have a particularly unique or interesting expertise? Do you give back to the community?

This is ...

• Invest in professional, well-lit, high-resolution headshots that show you in your element and represent your brand. 
• Get a posed headshot, some action shots, or shots with you and your product, and shots with you and any co-founders, if applicable. 
• Ensure you have both horiz...

Good product shots can get you higher billing in an article. 

For example, if an online publication chooses a product of yours for a piece on “Coziest home decor you have to buy now” and you have a nice image of it, your product may end up being the face of the article.

Having video of yourself can capture the attention of people scouting for everything from local and national morning TV shows to digital content for online publications, or even competition shows.

 You don’t need to invest in some pricey shoot either; a great video can be shot and edited on...