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Different Easter traditions around the world
The significance of Easter eggs and bunnies in modern culture
The importance of the holiday in the Christian faith
Get headshots
- Invest in professional, well-lit, high-resolution headshots that show you in your element and represent your brand.
- Get a posed headshot, some action shots, or shots with you and your product, and shots with you and any co-founders, if applicable.
- Ensure you have both horizontal and vertical options.
- A good photo can mean the difference between you being the story’s image headliner or you being buried in the middle of the article with no visuals.
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Have a website with pertinent contact information
Make it easy for people to find you and reach out to you. That means making sure you have an online presence.
- Have a website that clearly states the name of your business and what you do.
- Include a contact email; not just a contact form. Reporters will likely be reaching out t...
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Be active on social media
Reporters, producers, casting agents — all of them are scouring social channels to find their next story or star. When covering food trends, for example, reporters will search Instagram or TikTok looking for purveyors who are partaking in that particular trend.
Additionally, if you...
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Have good product shots
Good product shots can get you higher billing in an article.
For example, if an online publication chooses a product of yours for a piece on “Coziest home decor you have to buy now” and you have a nice image of it, your product may end up being the face of the article.
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Have a thoughtful About Us section
Is your business Black or LGBTQ+ owned in an industry that largely isn’t diverse? Is being eco-friendly a big part of your mission? Are you at the cutting edge of your industry? Do you have a particularly unique or interesting expertise? Do you give back to the community?
This is ...
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Consider having video on your website
Having video of yourself can capture the attention of people scouting for everything from local and national morning TV shows to digital content for online publications, or even competition shows.
You don’t need to invest in some pricey shoot either; a great video can be shot and edited on...
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Make sure your business is optimized for local SEO
If a reporter is doing a story on wellness trends in Los Angeles, for example, they may start their research by Googling spas in the area. You want to show up in those results.
In addition to having your business name, address, and phone number on your site, confirm your business is listed ...
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Great photography starts with sound composition. Know your subject, the exact focal point, and how to position it within the frame to accentuate the element you viewer sees first.
Learn and practice the “Rule of Thirds,” a photography principle th...
Strengthening Relationships With Your Peers
Work towards developing and strengthening your relationship with your subordinates, peers and colleagues.
Your boss will not be able to maintain a poor image of you when there are many who speak good about you. Invest in building deep professional relationships instead of...
Collaborate and get involved with your audience
- Instead of talking to your audience, you need to talk with them. Participate in their conversations and become active participants.
- Do not invest all your time just in creating content, creating social media authority is directly linked to building relationships.
- Listen to...
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