Anticipate the customer's mindset

In a 1904 study by English physician Havelock Ellis, a list was made of 1030 individuals through extensive research, examining thoroughly the intellectual distinction people had by the various factors like heredity, general health, and social class.

These works established that...

Prototyping is all about creating an illusion. To prototype your solution, you’ll need a temporary change of philosophy: from perfect to just enough, from long-term quality to temporary simulation. This is the “prototype mindset,” and it’s made up of four simple principles:

Cultivating a growth mindset starts with believing that we can change and grow over time to be better. Use this strategy to acknowledge that, in this moment, you are sad, angry, or fearful, but that you will work through it and come out better for it.

It is an internal dialogue that says, ...