The prototype mindset
Prototyping is all about creating an illusion. To prototype your solution, you’ll need a temporary change of philosophy: from perfect to just enough, from long-term quality to temporary simulation. This is the “prototype mindset,” and it’s made up of four simple principles:
- You can prototype anything.
- Prototypes are disposable: don’t prototype anything you aren’t willing to throw away.
- Build just enough to learn, but not more: a prototype is meant to answer questions, so keep it focused. You don’t need a fully functional product.
- The prototype must appear real: to get trustworthy results in your test, you can’t ask your customers to use their imaginations. You’ve got to show them something realistic.
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Conducting market research
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