Whether it’s for outlandish fun or crushing a last-minute project, a special occasion requires extra energy. One founder friend of mine said he regularly pulls all-nighters once a week to work on his startup. It helps that his startup is a coffee brand, but still, for him, he accesses a huge block of untapped time to be productive that he normally wouldn’t have if he slept. For the rest of us who enjoy a heavy eight hours, we can still crack open a Red Bull or make a pot of joe to find focus gaps from time to time (instead of napping or watching TV) and not die.
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