Prioritise Customer Complaints, Avoid Long Processes

Taking a step back to the moment I realised there was a minor dent on the banner, I deliberated ringing the company to complain.

Finally I did, with a simple expectation of getting an apology or something. And to be honest, that would have been fine by me.

One thing I really appreciated was the ease of contacting the company and reporting my complaint. I dialled the number on the website, someone picked up and they were ready to listen to address my complaint.

Within 2 minutes, the friendly lady had ordered a replacement order on my behalf.

How easy can your customers reach you? Think about it!