Sanmi Gbadegesin (@sanmi) - Deepstash

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Sanmi Gbadegesin

@sanmi

Founder of a CRM tool for businesses, Customer Experience Entrepreneur

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112 STASHED IDEAS

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65 PUBLISHED IDEAS

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HARRIET BRAIKER

“Striving for excellence motivates you; striving for perfection is demoralising

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In my experience of business, coaching and leading teams, I find it dangerous to focus on perfectionism. In these ideas, I have collated some thoughts and some tips I’ve learnt from others on the topic of perfectionism!

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Understand What You’re Up For, And Up Against

Any battle, whether war or business is already lost when approached with complete ignorance and misunderstanding.

Should the armies from Winterfell and Dragonstone approach the army of the dead without knowing only fire or dragonglass can destroy the army of the dead, it was a lost battle right from the start.

Lesson - do your research, understand your market, know your customer. Use facts (data) and less assumptions in your approach to business or you may be wiped out quickly.

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Game of Thrones is more than a Book or TV Series, but a whole universe of lessons for warfare, strategy, business and life generally. In the story’s most historical war between the living and the dead, there are a few lessons that can also be taken into business. Here they are!

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Use Silence As A Tactical Tool

Silence is often underestimated. Interestingly it serves two purposes in a business discussion. It can allow the other person to talk, or even force them to speak.

Regardless of the application of silence, when used with effective listening, you can drive a business conversation into a successful outcome.

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There’s a thin line between speaking and overspeaking. Sometimes it is best to be the listener. Recognising the importance of silence and how to use it as a tactical tool in business is an art a lot of successful salesman have mastered. So here are some of the practical tips I have taken into my business that have also worked for me.

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Digital/Online Is The Present And The Future

Every brand that is serious in securing equity in the market place must leverage every digital opportunity that exists.

But it is not just about having a website, it is about having a clear business strategy that leverages online opportunities to maximise sales. Clearly, Toys’rus could have done more with their online game.

The reason is simple - more consumers now opt for online shopping, but you need to attract them to your online store.

The moment you don’t take the digital space as seriously, you’re already taking major leaps backwards into extinction.

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It took me a long time to believe that Toys’rus had truly disappeared from the streets of retail. While I am glad the brand is making its way back, here are some key business lessons for any brand that wants to stay in the marketplace.

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Start Inwards, Be clear On Your Identity

The natural thing to do to becoming more visible is to promote yourself everywhere. But that can only be effective if you know who you are, what you represent and your WHY!

It all starts with a personal conviction of your motivation and awareness of who you truly are. Once you are clear, your thoughts, actions and decisions become more clearer, especially in promoting your self to others.

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One of the questions I asked a recent mentee who was struggling to get visibility was - How do you want your audience to see you? Here are a few tips to becoming more visible

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