A Customer Is Worth More Than A Single Sale
From a sales numbers perspective, one could argue that sending a replacement order to me is a business loss. That may be true but not entirely.
When the replacement order was communicated to me, I was informed it would be delivered next day. This is a premium the brand would have to bear and I could see they were doing all they could to deliver excellence.
Also, I was told to keep the original order and keep it as a spare. Wow! 2 roll-up banners for the price of 1. Of course I was excited.
Clearly the company valued their customer over the cost of the item.
Is this the same in your business?
4
38 reads
CURATED FROM
IDEAS CURATED BY
Built a CRM Tool. Company Founder. Consultant for Customer Service & Customer Experience
I recently ordered a roll-up banner for an exhibition show and it arrived with a very slight dent on the fabric. I rang the company and was very surprised what I learnt from the experience. Something for all businesses to learn.
“
Similar ideas to A Customer Is Worth More Than A Single Sale
People Worth More Than Things
One of the first things that Leto Atreides, leader of house Atreides, does when he gets to Dune is to see how the spice was collected. During the visit to the desert, a great sand worm attacks a large shipment of spice, but instead of running away or saving the cargo, Leto Atreides face the dange...
How To Start A Business
- I wrote overviews of what I was selling, why I thought the business made sense, an overview of my competition, why my product and/or service would be important to my customers and why they should buy or use it.
- Once I could put the idea on paper, I gave the company a...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates