A Customer Is Worth More Than A Single Sale - Deepstash

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A Customer Is Worth More Than A Single Sale

From a sales numbers perspective, one could argue that sending a replacement order to me is a business loss. That may be true but not entirely.

When the replacement order was communicated to me, I was informed it would be delivered next day. This is a premium the brand would have to bear and I could see they were doing all they could to deliver excellence.

Also, I was told to keep the original order and keep it as a spare. Wow! 2 roll-up banners for the price of 1. Of course I was excited.

Clearly the company valued their customer over the cost of the item.

Is this the same in your business?

4

32 reads

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In a world where customer experience has become a trending topic, a lot of brands are still behind in the excellence they ought to deliver through their services.

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Prioritise Customer Complaints, Avoid Long Processes

Taking a step back to the moment I realised there was a minor dent on the banner, I deliberated ringing the company to complain.

Finally I did, with a simple expectation of getting an apology or something. And to be honest, that would have been fine by me.

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The Customer You Serve Excellently Has A Reason To Stay

No surprises, I am a valuable customer of the brand, and they are called Solopress. I have since placed an additional order, shared my experience with other potential customers and recommended their services to others too.

All these have been possible because of the drive for excellence an...

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CURATED FROM

CURATED BY

sanmi

Built a CRM Tool. Company Founder. Consultant for Customer Service & Customer Experience

I recently ordered a roll-up banner for an exhibition show and it arrived with a very slight dent on the fabric. I rang the company and was very surprised what I learnt from the experience. Something for all businesses to learn.

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  1. Can you tell me a little bit about yourself? Don’t tell your life story; answer clearly and concisely. Focus on professional accomplishments.
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