What if I have to choose one?
Having gotten it down to 13 sentences, I asked myself which I'd choose if I could only keep one.
Understand your users. That's the key. The essential task in a startup is to create wealth; the dimension of wealth you have the most control over is how much you improve users' lives; the hardest part of that is knowing what to make for them. Once you know what to make, it's a mere effort to make it, and most decent hackers are capable of that.
Understanding your users is part of half the principles in this list. That's the reason to launch early, to understand your users.
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