Within these pages, author Kim Walsh Phillips gives you strategic, easy to follow tips on how to:<ul><li>Increase your followers (using a 21 day blueprint)</li><li>Create and run lead generating campaigns through the use of hashtags, product launches, and contests.</li><li>Create content that attracts and engages your idea customers (using a lead magnet blueprint you can easily follow)</li><li>Build your brand and authority to become an influencer on the platform</li><li>Set up marketing funnels that convert followers into customers.</li></ul>

Ultimate Guide to Instagram for Business

Used in courses taught at Stanford Continuing Studies, this book quickly became a classic. A favorite of small business owners and entrepreneurs, this business book lays down a step-by-step process for you to follow in order to create a holistic social media strategy for you to grow your side hustle brand.

Social Media Marketing Workbook: How to Use Social Media for Business 

In these pages you will learn:<ul><li>What SEO really means and why its important for growing your business.</li><li>The distinction between On-Site and Off-Site SEO and how to combine both for optimal performance.</li><li>The step by step process of how to build high quality links that will boost your site’s authority, traffic, and rank on Google.</li><li>What tactics to avoid in order not to get penalized by Google</li><li>Basic and advanced backlinking strategies that have been refined to grow your business</li></ul>

OFF-SITE SEO GUIDE: A Hands-On SEO Tutorial For Beginners & Dummies

This is not like any other business book on the list. In fact, it does not focus on starting, marketing, or improving your business; it focuses on you.The author of this book says it the best “…in life, the question is not if you will have problems, but how you are going to deal with them. Stop failing backward and start failing forward!”

Failing Forward: Turning Mistakes Into Stepping Stones for Success

In Henneke Duistermaat’s book, you’ll follow a 6-step comprehensive process that will teach you how and what to create to engage with your audience, what mistakes to avoid, how to optimize your copy for SEO, and how to make it convert your audience into leads and customers.The insight given here isn’t just theoretical; each chapter has assignments to help you practice what you’ve learned, along with templates and checklists, so you’re armed with everything you need to create the perfect copy.

How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers

If you are interested in making a significant impact in the digital world and stand out among all the noise, this book is right for you. More specifically, the author shares actionable tips on how to:<ul><li>Gain a diverse and more importantly dedicated online following</li><li>Create unique and engaging content that will provide value to your audience</li><li>Build a multi-media brand by using the most powerful social platforms, such as Facebook, YouTube, and LinkedIn.</li></ul>

One Million Followers: How I Built a Massive Social Following in 30 Days

The key to success on social media is to build a strong and consistent social media marketing plan, and this is exactly what the author aims to provide. In this business book you’ll get actionable ideas that will help you generate brand awareness, increase traffic, leads, and most importantly sales.500 Social Media Marketing Tips includes hundreds of actionable strategies for success on some of the biggest social media platforms such as Facebook, Twitter, Instagram, YouTube, and more!

500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business

Brian Meert will teach you:<ul><li>How to use Ads Manager to create your ad campaigns</li><li>How to create different ad formats such as Instant Experience and Dynamic Product Ads</li><li>How to create marketing funnels, get in front of the right target audience, and how to leverage successful ad creatives.</li><li>How to read Facebook reports and choose the right bidding type</li><li>..and much more</li></ul>

The Complete Guide to Facebook Advertising

Within these pages, author Susan Hollister helps you:<ul><li>Learn how to find and target your ideal audience</li><li>Make yourself visible to your audience and capture their attention with strategically formulated and engaging messages.</li><li>Discover how to make your brand compelling to your target audience and create a sound business identity.</li><li>Learn how to optimize your side hustle campaigns and get the biggest ROI possible.</li><li>Learn how to plan, track, analyze, and evaluate how your campaigns are going.</li><li>Discover the power of ads, and how they can be used to maximize your ROI</li></ul>

Facebook Marketing: World Class Strategies for Optimizing Your Page, Getting Lots of Likes, and Creating Compelling Facebook Ads

If you are thinking about leveraging LinkedIn for your new business or side hustle, this book will definitely help you by:<ul><li>Showing you how to build your “road-map for results” using a clear and concise four part methodology.</li><li>Showing you how to find and engage with your target audience.</li><li>Illustrating the best ways to increase your LinkedIn effectiveness (with simple and easy to follow steps) and how to use your time on the platform.</li><li>Showing you strategies for building a high-quality network of connections.</li></ul>

42 Rules for 24-Hour Success on LinkedIn

In these pages you will learn:<ul><li>How to avoid the 9 biggest mistakes that could severely hinder your chances for success</li><li>How to find, interact, engage, and convert your ideal audience</li><li>How to create a sustainable and recurring profit</li></ul>It’s a great book for entrepreneurs who need guidance while starting their business.

The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company

In this book you will find examples and actionable, easy to implement tips such as:<ul><li>Steps to start growing and establishing your influence on Twitter</li><li>How to start growing your audience</li><li>How to start engaging with your audience</li><li>Types of content to be posting as well as efficiency tips</li><li>How to use Twitter to gain a competitive advantage</li></ul>

The Tao Of Twitter

This book takes the Pareto Principle of 80/20 and integrates it into sales and marketing so you can more effectively (and efficiently) grow your side hustle. It essentially illustrates how you can save 80% of your efforts by concentrating on the right 20% of your market. While this sounds complicated, it’s actually a really easy, and pleasant read.Chapters are short and to the point, and always end with a summary so you can digest what you learned, and come back to for reviews. Whether you’re about to start a business or a season entrepreneur, this book is a must read.

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

This business book combines the authors’ experiences and insight they’ve generated from interviewing over 100 content creators, to create a detailed, step by step guide to success on YouTube. In these pages you’ll learn:<ul><li>How to increase your views and channel subscriptions</li><li>How to set up your channel and videos to start generating money</li><li>Best practices on how to utilize the platform in an effective but efficient manner</li><li>How some of today’s top creators managed to get where they are now (and how they did it)</li></ul>

YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

In these pages you will learn:<ul><li>How to delegate, automate, and systematize your Twitter marketing efforts, all under 15 minutes a day.</li><li>How to create and optimize your twitter account.</li><li>How to create tweets that convert your followers into buyers.</li><li>How to create a marketing strategy and funnel by following an easy to understand sequence of steps.</li></ul>

How To Make Money With Twitter: A Complete Guide To Twitter Marketing And Monetization

In these pages the author will take you through a step-by-step process (you can follow along) to teach you how to:<ul><li>Identify “winnable,” highly competitive, and valuable keywords to optimize your content for SEO</li><li>Optimize your web pages and posts to be discovered, easily crawled, and most importantly favored by Google via On Page SEO practices. </li><li>Create content that not only liked by search engines, but is also valuable and engaging for your audience.</li><li>Leverage Off Page SEO. </li><li>Utilize social media to boost visibility.</li><li>Leverage Local SEO </li><li>Read and analyze metrics by mastering Google Analytics.</li></ul>

SEO Fitness Workbook: The Seven Steps to Search Engine Optimization Success on Google

Written by Google expert, Benjamin Mangold, this business book is for side hustlers, such as yourself, that want to grow their brand through solid digital marketing campaigns.It’s separated into 2 parts, with the first focusing on advertising, and the second on analytics.

Learning Google AdWords and Google Analytics

You will learn:<ul><li>How to determine your true content niche.</li><li>How to attract, convert, and retain customers with your content.</li><li>The step-by-step process of creating and curating high quality content.</li><li>How to leverage social media and email to create, reach, grow, and convert your audience.</li><li>How to measure the performance of your content</li><li>How to become more efficient (reduce time and budget needed for creation.)</li></ul>

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

This business book will guide you through the steps needed to formulate long lasting relationships with influencers by using tactics, guides, examples, and case studies. More specifically, you’ll learn how to:<ul><li>Avoid common challenges that will hinder forming connections with influential people</li><li>Create a solid brand and lay the foundation and become “influencer ready”</li><li>Build, nurture, and retain long-lasting business relationships</li><li>Leverage your network of connections to find your ideal clients</li></ul>

Beyond Influencer Marketing: 

You will learn how to:<ul><li>Convert your current audience to new customers or clients.</li><li>Increase profits from existing customers.</li><li>Avoid hurdles, challenges and misconceptions, of operating and growing a small business.</li><li>Avoid “big business” strategies that actually might hinder an SMB, and focus on strategies that will work for you.</li><li>Differentiate yourself from competition.</li><li>Use direct response marketing to your advantage.</li></ul>

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd

In these pages you will learn how to:<ul><li>Use Instagram to strengthen your business and build a strong following</li><li>Build an effective marketing plan for the platform</li><li>Use Instagram to sell directly to your audience</li><li>Avoid common mistakes</li></ul>

Instagram Power: Build Your Brand and Reach More Customers with Visual Influence2nd Edition

This book is full of tried and proven strategies, guides, and tips that aim to help you build your email list and start generating revenue fast.You will learn how to:<ul><li>Build your list subscribers and learn how to turn them into potential customers fast</li><li>Better understand what it is your audience wants (and how to transform your emails to offer the value they are looking for)</li><li>Choose the best autoresponder tool that fits your budget</li><li>Create to email copy that will engage your subscribers, drive them to take action, ultimately convert them into customers</li><li>Avoid spam filters and blacklists.</li></ul>

Email Marketing Strategies 2019: Proven Tactics For Building Your First 10,000 Email Subscribers In 1 Month

When it comes to growing your business online, the first place many (including us) look to are the best business books and actionable articles we can generate insight from. Given our team has come…

Failing Forward: Turning Mistakes Into Stepping Stones for Success

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Turning success into a side-effect

Taking Notes

#2. Accept responsibility for the problem.