What Is the Difference between a Search Engine and a Metasearch Engine? - Deepstash

What Is the Difference between a Search Engine and a Metasearch Engine?

A search engine sends out queries to websites to see if the website’s content best matches the search query entered into the search engine. It returns with a results page, ranked from most relevant, according to algorithms.

A metasearch engine submits queries to multiple search engines and aggregates the results into a list. The search engine can sort this list they came from, by subject, or by relevance. The user can then choose which results best match their intent.

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MORE IDEAS FROM What Is a Metasearch Engine? How You Can Use Them to Your Advantage

In simple terms, a metasearch engine takes the query you've entered and gathers results from multiple search engines online, such as Google, Bing, Yahoo, and more. They aggregate the results for you so you can choose the best information from the search results provided.

Metasearch engines are known for keeping a user’s privacy - they keep your details private and out of the data-gobbling hands of search engines.

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What Is a Metasearch Engine?

Metasearch engines are a way to get a wide range of search results from different search engines. The theory is that you can get a wider breadth of answers and information to inform your decisions better.

Metasearch engines matter because you don't just get all your information from one channel. We’ve seen from regular media outlets that one data source can be skewed, and you may not get a balanced point of view.

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The pros of using a metasearch engine include the potential to be anonymous online and not have your user data vacuumed by Google.

Meta searches give you a much bigger picture of what is out there online. You’re not influenced by one search engine and past user history.

In addition, metasearch engines can be quick in finding you a wide variety of results. While they give an overview, they don’t provide detailed results, so they are so speedy.

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One of the disadvantages of metasearch engines is they sacrifice detail in the name of speed. They can give you a broad range of results but not a detailed result for your search query.

You cannot always guarantee a wide net of search results with a metasearch engine. They may limit themselves to specific search engines, and you may not know which ones they are pulling from. A limited search engine reach can skew results.

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What Is On-Page SEO?

On-page SEO, also known as on-site SEO, is the practice of optimizing the content on your page (both the written word and the HTML source code) to make it as discoverable as possible.
You want to make it easy for Google, Bing, and other search engines to understand the material on the page to pair it with relevant search queries.

An on-page SEO strategy essentially organizes the content on the page so that search engine crawlers going over the material know what they’re looking at and can categorize the page appropriately.

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SEO Optimization
  1. Mastering SEO optimization can be hard, especially if you’re just starting out.
  2. Fortunately, finding the best SEO tools is easy.
  3. You just need to figure out which one works best for your business.

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What Is SEO?

SEO is a method of optimizing the effectiveness of your content for the search engines, in order to help it rank higher than content from other sites that target the same search terms.

Google displays web pages in their search results based on the authority and relevance of the page to enhance the user experience. 

  • Google determines the relevance of your page by analyzing its content based on several factors, including where and how often you use certain words in that piece of content.
  • Google measures authority by the number of links pointing to that page and how trustworthy those links are.

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