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E-commerce Differentiation

Differentiation is what makes your product unique and valuable for your target audience. It’s what sets you apart. Grabs attention. Says to the world “I’m the only place you’ll find THIS!”

It can take many forms. Price can be a differentiator (“best value!”, “Cheapest rates!”). Quality can ...

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The fact that your product is on Oprah’s “favourite things” list is a Differentiator. Features can be Differentiators, but features can also be easily copied by competitors. The Differentiator you choose to highlight should be something no one can take away from you.

Do not settle for the lazy answer: "My product really isn't that different from anyone else's" tell your gut to "Shush!" even if you're selling ubiquitous, Mass-Produced jewellery, you can still be "America's Diamond Store since 1924"

One of my favorite stores that Differentiates itself so powerfully is Patagonia. I don't own a single Patagonia item — I'm not its target audience. They're unabashed environmentalists, even Nicknaming themselves "the activist company"

Wouldn’t you be more likely to convert if that page said:

  • Catch a Ride in Less Time than Other Services
  • We’re the Safest Ride Service Around (see why)
  • Our Drivers are Happier —...

If you want to stand out from the competition, try comparing yourself against them. This landing page Differentiates itself from other App stores. It points out what makes those App stores so frustrating. It also provides a solution to what customers wished they could "break free" from. Here are a f...

Small-batch lip Balms are made from natural ingredients like pure essential oils. They come in fun flavors like "old fashioned" and "autumn with ginger" being small also means that you become your customer’s One-Of-A-Kind discovery. If your ideal customer is a connoisseur of the finer things in life...

Some E-Commerce companies are finding great success by going with a Subscription-Based model. Companies like the dollar shave Club, Birchbox, and Barkbox all offer collections of related, Niche-Targeted items.

Unless you are the world's largest Online retailer of toilet paper, never say this. If toilet paper can find a way to differentiate itself in a crowded, established market, you can too. Business owners tend to stick to their guns on Niche-Resistance because they fear it will reduce sales. But you'll...

Many people claim to have “the Best.” but don’t be afraid to kick this promise up a notch. A Pop-Up chatbox with live help is available to answer questions and help customers understand how to use your product. Customer success is about taking a proactive approach to finding out what your custome...

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A good customer experience is essential

Competition for brand recognition is fierce. While digital-native newcomers with their tech-savvy, direct-to-consumer approaches enter with ease, the traditional retailers are struggling.

A big part of the problem is the inability to connect with customers. One PwC consumer...

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What a brand really is

Your brand is the exact blueprint of how you will represent yourself to your customers. It’s the manual that tells you and anyone in your company who and what your company is not only from a design standpoint but also, who your customers are

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The Elevator Pitch

An elevator pitch is a 30-second description of what you do and the products or services you sell. The goal is to make a connection between you and the listener, be it a potential investor or a recruiter at a job interview.

Also known as an elevator speech, it should take...

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The Elevator Pitch: All You Need To Know

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