The Problem With Influencer Marketing

Influencers are people who are highly active on social media and blogs. They can be branded as advocates or nice promoters but they're mostly people with loud online voices that other people listen to.

Influencer marketing is being in a mutually beneficial relationship. It's surprisingly effective, but the issue here arises in the lack of diversity and perspective.

When you embrace a group of influencers from privileged backgrounds they drown out marginalized voices. Ending: everyone's feeds look the same.