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Before diving into surveys, interviews, and stuff like that, make sure to form a research hypothesis. It’s like predicting what the results will be. And be prepared to be astonished by the results. A lot of the time, your expectations won’t match with the actual data. And that’s perfectly OK.
Just make sure to have a few options in place. Think about plan B if something seems to be going off track.
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MORE IDEAS ON THIS
A wise man once said that success doesn’t just happen, it’s planned for. But you have to plan on everything if you really want to achieve success. And then you have to work your ass off in order to act upon your plan. While planning your market research project, you should go through the phrases ...
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You will have at least three people in your life who are going to support you whatever crazy idea you have. They are your mom, your partner, and your best friend. But these people are not your potential customers.
Your potential customers are people whom you don’t even know. So, go get to k...
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Based on the above questions, you can come up with a few good ideas regarding where you can start your research.
For example, if your existing users seem to be abandoning the app because of the high prices on selected Premium features, you might want to reconsider the pricing or think a...
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