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How to focus on the present moment
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Your Potential Customers
You will have at least three people in your life who are going to support you whatever crazy idea you have. They are your mom, your partner, and your best friend. But these people are not your potential customers.
Your potential customers are people whom you don’t even know. So, go get to know them first!
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Planning: The First Step in Market Research
A wise man once said that success doesn’t just happen, it’s planned for. But you have to plan on everything if you really want to achieve success. And then you have to work your ass off in order to act upon your plan. While planning your market research project, you should go through the phrases ...
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Phase N1: Asking yourself smart (and sometimes not so much smart) questions
- Do people need my product or service?
- Who is going to use it for free?
- Who is going to pay for it?
- Are people going to pay for it at all?
- How am I going to convince them to pay?
- Is my pricing fair and competitive?
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Phase N2: Decide what kind of data you should be looking for
Based on the above questions, you can come up with a few good ideas regarding where you can start your research.
For example, if your existing users seem to be abandoning the app because of the high prices on selected Premium features, you might want to reconsider the pricing or think a...
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Phase N3: Form a hypothesis for your market research project
Before diving into surveys, interviews, and stuff like that, make sure to form a research hypothesis. It’s like predicting what the results will be. And be prepared to be astonished by the results. A lot of the time, your expectations won’t match with the actual data. And that’s perfectly OK.
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Gaining New Customers
You can achieve more than just making your existing consumers stay longer. A customer service video increases your chances of gaining new customers.
When they have an excellent customer service experience, 38% of consumers want to tell their friends about it. Unsatisf...
Create your team
Don’t go into this thinking you can do it solo. It might be your idea or your product, but you’re going to need help. In the first instance, you need help with publicity, so you might need to bring on board Brand Ambassadors.
These could be family or friends — pref...
The Funeral Test
Imagine yourself at a funeral. Many people are gathered for the person who has died. When you see the name of the dead person - you see that it's your name.
Now there are 3 persons who are going to give a short speech about you:
- One of your family members (maybe ...
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