Secondary Market Research
Secondary market research is the research that has been compiled for you. Examples include studies and reports by government agencies, media sources, labour unions, chambers of commerce etc. You can easily access them online without the need to pay for anything.
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Essential product management skills
How to work effectively with cross-functional teams
How to identify and prioritize customer needs
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Primary vs. Secondary Research
Primary Research
- Exploratory Primary Research: It is concerned with potential problems that would be worth tackling.
- Specific Primary Research: It is used to dive into opportunities the business has already identified as impo...
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