Primary vs. Secondary Research

Primary Research

1. Exploratory Primary Research: It is concerned with potential problems that would be worth tackling.
2. Specific Primary Research: It is used to dive into opportunities the business has already identified as important.

Secondary Research

1. Public Sources: These sources are the first & most accessible. Government statistics are one of the most common types of public sources.
2. Commercial Sources: These sources are often market reports, consisting of industry insight compiled by a research agency. 
3. Internal Sources: This is the market data your organization already has.