Product Evaluation Research (gathering customer feedback)

Feedback is great, but too much of it can have unintended consequences. you shouldn’t expect your customers to do the hard work for you. Aim to balance customer feedback with your vision, goals, strategy and – crucially – the advice of your advisors.

Our notion on exactly who our customers...

When users first encounter your product or service, they often don’t know much how it works, what it looks like, how much it costs… Sometimes they don’t even know what it does! Make sure you leave no such blindspots, because transparency and information breed trust. The more information about the...