When users first encounter your product or service, they often don’t know much how it works, what it looks like, how much it costs… Sometimes they don’t even know what it does! Make sure you leave no such blindspots, because transparency and information breed trust. The more information about the product or service, the more willing they are to trust you with their money.
According to the study reported by Adweek, more than 80% of buyers do online research before purchasing a product.
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