Customer Churn vs Revenue Churn - Deepstash

Customer Churn vs Revenue Churn

Churn consists of two categories:

  • Customer Churn refers to how many individual customers have deleted their accounts, cancelled their subscriptions, or not logged in for X amount of time.
  • Revenue Churn focuses on the value of these customers, and measures the monetary loss of the future transactions.

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karlabro

Maintenance engineer

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Build Workflows Around Your Customer Churn Red Flags

Set up a workflow to determine which triggers to use based on the churn risk factors you’ve identified.

For SaaS providers, you might look for customers that haven’t logged into their account for X number of days, didn’t complete the onboarding, or have stopped using your product.

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