Identifying The Source of the Churn

A few common causes for high churn rates are:

• Competitors: When a new competitor arise, it's natural to have a peak in churn rate as customers shift over to see what they have to offer.
• False advertising/disingenuous marketing: Bad marketing leads to churned customers, who may arrive with wrong expectations.
• Usability/accessibility issues: An interface that isn’t easy to use, appealing to look at, or adaptable for those with special needs, will be dropped.
• Users no longer need the product.
• Reduced functionality.
• Unmet needs.
• Poor customer service.