Customer Conversion Rate
A low Customer Conversion Rate shows that people are landing on your app/website, and not really finding what they’re expecting, or they’re disappointed.
Why does this matter? For starters, it helps you identify key drop-off points for users and features which may not be working. Equally, if you find that only a small percentage of your users find your new feature, but the conversion rate is very high, you know that the fault is not with the feature itself, but discoverability.
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