A Rule + A Well Laid Out Process + Modern Apps

Business automation combines a laid out process with a set of rules and allows the user to progress through that process/workflow using modern applications. It creates a workflow based on different criteria which triggers an action. You can see business automation in everyday interactions like chatbots on a website or interactive user interface designs. Asking a particular question will trigger a response. Scrolling past the middle of a webpage could trigger an email subscription pop up form.