Personal Branding - Deepstash

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How to Create & Strengthen Your Personal Brand

Personal Branding

A brand is a promise. When you have a brand, it’s a promise that you make and are known for keeping to the person who you are asking or trying to influence.

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Seth Godin

"Making promises and keeping them is a great way to build a brand."

Seth Godin
Offer proof 

You may excel as a project manager, marketer, scientist or astronaut but would anyone know?

Sharing specific examples of some challenges you’ve faced, and what resulted from your efforts builds your credibility.

Eliminate superlatives
Statements like “successful,” “accomplished,” and, “dedicated,” to name a few, are empty words. Don’t take up precious space or time bandying them about.
Do Your Research First

Commit to a niche--but choose the one you can actually win. All the big names in your industry started out by dominating a small space.

What do y...

Weave Your Brand Into Everything You Do

For example, brand the content you're creating, whether it's great data (charts, research, infographics, visualizations, etc.), photos, memes, or cool diagrams or workflows.

Think about the tone and style of your content. You need to be intentional in how you develop your personal brand. Simply blogging or showing up on social media doesn't cut it.

Go Big at Industry Conferences or Stay Home

Generally, the people who attend a large industry conference will only remember the top 2 % - 5 % of sessions. The rest will be forgotten.

You need to be great. If you aren't reasonably confident that you will be among the top presentations, don't bother.

Leverage Social Media
Leverage Social Media

Social media is an incredibly powerful tool for personal branding. 

  • Your up-to-date profiles can tout your skills and accomplishments for you, without yo...
Focus on Relationships

Don't pressure yourself into thinking that you need to be the center of attention or speak with a large audience.

If you continue to build one meaningful relationship at a time with the people who actually matter to you, by setting up informal meetings or coffee dates, you'll actually end up with a stronger personal brand than those people who fly around networking events engaging in endless conversations about the weather.

Expand Your Qualifications

Expanding your skills and expertise is a surefire way to solidify and improve your personal brand

Once you complete your extracurricular, make sure to post your new certification on your LinkedIn, your resume (if relevant) and your personal website to cash in on the branding payoff.