MORE IDEAS FROM THE ARTICLE
Your brand must be built around your personality in all its aspects, including flaws.Think about this: If you wanted people to describe you in a particular way, what would be a good way for them to describe you?
Branding yourself means developing your professional identity to align with your values. A personal brand statement always begins with your values.
Branding Rule: “Everything counts. Everything that you do either creates and builds your brand or weakens and destroys your brand.”
... in your field. You have to be acknowledged as one of the most knowledgeable, respected, or skilled people in your field.
Once you’ve created your personal brand, you have to express it in a unique way.
Maybe you will sign your name in a particular way or dress in a particular way.
Your behavior in the offline world must match your public brand.
One of the greatest brand claims you can get is people saying you are always the same on the outside as you are on the inside.
Ask yourself this:
“In 3 years from now, if they’re going to do a study on me and come back with a report on the kind of person I was, my reputation, and my position in the hearts and minds of others, what words would I want them to use?
Pick a word that will be your leading attribute.
Once you’ve established your personal brand, give it time to grow. Stick with your brand and ignore fads, trends, changes.
When you form a brand, in a way you’re getting into show business.
Be out there where people see you all the time. Your personal brand must be seen repeatedly and consistently. Very often people will hire you, buy from you, recommend you for no other reason than they’ve seen you around a lot.
It means you have to focus your brand on one area of achievement.
You can choose to specialize either in your line of work, your product, your company or industry, the media, your community, etc.
Commit to a niche--but choose the one you can actually win. All the big names in your industry started out by dominating a small space.
What do you want to be known for? What sets you apart from other established influencers in the same space?
Don't try to be everything to everyone. Decide what your key message is and stick to it.
Keeping your message focused for your target demographic will make it that much easier to both create content around your personal brand and have others define you.