Ask yourself this:
“In 3 years from now, if they’re going to do a study on me and come back with a report on the kind of person I was, my reputation, and my position in the hearts and minds of others, what words would I want them to use? 

When you form a brand, in a way you’re getting into show business.

Once you’ve created your personal brand, you have to express it in a unique way.

Branding yourself means developing your professional identity to align with your values. A personal brand statement always begins with your values. 

It means you have to focus your brand on one area of achievement. 

Your behavior in the offline world must match your public brand.

Your brand must be built around your personality in all its aspects, including flaws.

Once you’ve established your personal brand, give it time to grow. Stick with your brand and ignore fads, trends, changes.

... in your field. You have to be acknowledged as one of the most knowledgeable, respected, or skilled people in your field.