Can 1 Hour Have An Opportunity Cost? Yes.

It’s important to think about the opportunity cost of this self-selling hour. On one hand, we can check Twitter, read some online news, and reply to a few emails while pretending to finish the memo that is supposed to be the focus of our attention. On the other hand, we can dedicate the time to improving ourselves. In the short term, we’re better off with the dopamine-laced rush of email and Twitter while multitasking. In the long term, the investment in learning something new and improving ourselves goes further.