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How to Create & Strengthen Your Personal Brand

Be Consistent

Your behavior in the offline world must match your public brand.

One of the greatest brand claims you can get is people saying you are always the same on the outside as you are on the inside.

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IDEA EXTRACTED FROM:

How to Create & Strengthen Your Personal Brand

How to Create & Strengthen Your Personal Brand

https://www.briantracy.com/blog/business-success/personal-branding/

briantracy.com

10

Key Ideas

Personal Branding

A brand is a promise. When you have a brand, it’s a promise that you make and are known for keeping to the person who you are asking or trying to influence.

Branding yourself

Branding yourself means developing your professional identity to align with your values. A personal brand statement always begins with your values. 

Branding Rule: “Everything counts. Everything that you do either creates and builds your brand or weakens and destroys your brand.”

Focus and Specialize in One Area

It means you have to focus your brand on one area of achievement

You can choose to specialize either in your line of work, your product, your company or industry, the media, your community, etc.

Become a Thought Leader

... in your field. You have to be acknowledged as one of the most knowledgeable, respected, or skilled people in your field. 

Your Brand, Your Personality

Your brand must be built around your personality in all its aspects, including flaws.

Think about this: If you wanted people to describe you in a particular way, what would be a good way for them to describe you?

Build a Distinct Brand

Once you’ve created your personal brand, you have to express it in a unique way.

Maybe you will sign your name in a particular way or dress in a particular way. 

Be Visible

When you form a brand, in a way you’re getting into show business.

Be out there where people see you all the time. Your personal brand must be seen repeatedly and consistently. Very often people will hire you, buy from you, recommend you for no other reason than they’ve seen you around a lot.

Be Consistent

Your behavior in the offline world must match your public brand.

One of the greatest brand claims you can get is people saying you are always the same on the outside as you are on the inside.

Be Persistent

Once you’ve established your personal brand, give it time to grow. Stick with your brand and ignore fads, trends, changes.

Build Good Will to Others

Ask yourself this:
“In 3 years from now, if they’re going to do a study on me and come back with a report on the kind of person I was, my reputation, and my position in the hearts and minds of others, what words would I want them to use? 

Pick a word that will be your leading attribute.

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Have a focus

Don't try to be everything to everyone. Decide what your key message is and stick to it.

Keeping your message focused for your target demographic will make it that much easier to ...

Be authentic

It's the easy way to have an original personal brand. Pople can see right through a dishonest act and will call you out for it.

It will also make it much easier to manage your personal brand on a daily basis.

Tell a story

If your personal brand isn’t telling a story, you’ve already lost half of your potential audience.

The most effective personal branding strategy these days is to build a true narrative, a story around your brand that your audience can engage with.

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Leverage Social Media
Leverage Social Media

Social media is an incredibly powerful tool for personal branding. 

  • Your up-to-date profiles can tout your skills and accomplishments for you, without yo...
Focus on Relationships

Don't pressure yourself into thinking that you need to be the center of attention or speak with a large audience.

If you continue to build one meaningful relationship at a time with the people who actually matter to you, by setting up informal meetings or coffee dates, you'll actually end up with a stronger personal brand than those people who fly around networking events engaging in endless conversations about the weather.

Expand Your Qualifications

Expanding your skills and expertise is a surefire way to solidify and improve your personal brand

Once you complete your extracurricular, make sure to post your new certification on your LinkedIn, your resume (if relevant) and your personal website to cash in on the branding payoff.

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Do Your Research First

Commit to a niche--but choose the one you can actually win. All the big names in your industry started out by dominating a small space.

What do y...

Weave Your Brand Into Everything You Do

For example, brand the content you're creating, whether it's great data (charts, research, infographics, visualizations, etc.), photos, memes, or cool diagrams or workflows.

Think about the tone and style of your content. You need to be intentional in how you develop your personal brand. Simply blogging or showing up on social media doesn't cut it.

Go Big at Industry Conferences or Stay Home

Generally, the people who attend a large industry conference will only remember the top 2 % - 5 % of sessions. The rest will be forgotten.

You need to be great. If you aren't reasonably confident that you will be among the top presentations, don't bother.

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Seth Godin

"Making promises and keeping them is a great way to build a brand."

Seth Godin
Offer proof 

You may excel as a project manager, marketer, scientist or astronaut but would anyone know?

Sharing specific examples of some challenges you’ve faced, and what resulted from your efforts builds your credibility.

Eliminate superlatives
Statements like “successful,” “accomplished,” and, “dedicated,” to name a few, are empty words. Don’t take up precious space or time bandying them about.

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The protagonist in your life

One very good reason to mix the personal with the professional is that if you are intentionally living a life of authenticity, then they already are linked. 

Learn from tho...

The personal and the professional

People don’t trust faceless corporations. They trust people. And intersecting your personal and business brands gives an invaluable human touch.

  • Through a platform like LinkedIn, you are shown as a part of your organization (or industry) but your personal profile still stands distinct and is recognizable as your own personal brand.
  • Twitter is another network where the personal and professional mix. 
Finding meaning
A recent survey found that the average worker would give up $21,000 a year in exchange for a workplace role that always offered them meaning.

Employees who derive meaning from their work are mor...

How to find meaningful work

Define what meaningful work means to you.

Find your own personal satisfaction and connection to your work. It could be the people you work with or a project you are passionate about.

Personal engagement

There’s always some level of personal investment in your work.

If what you're doing has a positive impact, it adds up and makes you feel proud of what you’re working on.

Assume radical responsibility

 ... for the outcomes of your life. This means that you accept whatever problem you have in your life as your own job to fix.

It does not matter if it was your fault. It doe...

Prioritize "clarity over cleverness"

Nail down your life's "tagline," so you can prioritize around your ultimate goal in life, and so that other people know exactly who you are, what you do, and how they can utilize you.

Give yourself permission to be successful

Most people do not believe they have to work on unconscious resistance to success, because they don't realize it exists.

But almost everyone has ways in which they are afraid to earn more money or elevate their status in life. A lot of this has to do with fears about worth, safety and being accepted.

Milton Friedman

"The best measure of quality thinking is your ability to accurately predict the consequences of your ideas a..."

Milton Friedman
Think in Years, Not Days

Before jumping to a conclusion, think about the long-term consequences of your decision.

We may respect those able to fling themselves into a hard problem and make a quick choice with seemingly little thought, but making a meaningful decision needs to be done with care for the long-term effects.

Understand Decision Fatigue

It’s important to be aware of what state of mind you’re in before tackling a hard choice.

Decision fatigue happens when the mental energy required to weigh the tradeoffs of our decision becomes too much for us to handle. 

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Learning to set healthy personal boundaries
  • Know that you have a right to personal boundaries.
  • Recognize that other people's needs and feelings are not more important than your own.
  • Learn to say no.
  • I...
Be realistic about the risks

Our natural bias is to start by imagining all the things that will go horribly wrong if we disagree with someone more powerful. Yes, your counterpart might be a little upset at first, but most like...

Decide whether to wait

You may decide to hold off voicing your opinion if you want to gather your army first. People can contribute experience or information to your thinking — all the things that would make the disagreement stronger or more valid. 

Also, delay the conversation if you’re in a meeting or other public space. Discussing the issue in private will make the powerful person feel less threatened.

Identify a shared goal

Before you share your thoughts, think about what the powerful person cares about. You’re more likely to be heard if you can connect your disagreement to a “higher purpose.” 

State it overtly then, contextualizing your statements so that you’re seen not as a disagreeable underling but as a colleague who’s trying to advance a shared goal. 

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