Designers, entrepreneurs and innovators often assume that the potential users of their product are like them. That’s a big mistake. The psychological term for this tendency is a false-consensus effect. Basically, people assume that others share the same beliefs and will behave similarly in a given context as they do. Avoid that, many others have done that before you and it didn’t end up well for them. Whatever product you are making there is a high chance that the future users are typically not like yourself. Most probably, they have different backgrounds, mindsets or goals.
71
357 reads
CURATED FROM
IDEAS CURATED BY
The idea is part of this collection:
Learn more about product with this collection
Essential product management skills
How to work effectively with cross-functional teams
How to identify and prioritize customer needs
Related collections
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates