2. You are not the target audience

Designers, entrepreneurs and innovators often assume that the potential users of their product are like them. That’s a big mistake. The psychological term for this tendency is a false-consensus effect. Basically, people assume that others share the same beliefs and will behave similarly in a given context as they do. Avoid that, many others have done that before you and it didn’t end up well for them. Whatever product you are making there is a high chance that the future users are typically not like yourself. Most probably, they have different backgrounds, mindsets or goals.