6. Adjust design for short attention spans

Speaking of attention spans, you need to be crisp when serving your users, don’t overwhelm them with information. An attention span is defined as the amount of time someone concentrates on a task without becoming distracted. In 2015 Microsoft conducted a study that revealed that the average human attention span has declined from 12 seconds to 8 seconds . That’s some scary stuff, we basically have a shorter attention span than a goldfish. Yes, a freaking goldfish. So when you are designing your product, ask yourself this: “Would a goldfish be able to use this?” If not, back to the board.