Start Inwards, Be clear On Your Identity

You can’t be everywhere at the same time. Spread yourself too thin and you may not even be noticed at all. Experiment with platforms but choose where you want to be seen, heard and known.

This is particularly important on digital platforms such as social media. Have goals and let them he...

To stand out in anything you have to build your knowledge and experience in it. Reading books, attending events, participating in activities relating to your niche helps you excel as a subject matter expert in the area.

Sometimes you need to invest in training programs too and attend paid ...

How you introduce yourself, the way you talk, your tone and everything really, is part of your identity.

Be very consistent such that your audience can immediately identify you when you show up.

Consistency has a way of building credibility too, as naturally people will associate you ...

Value attracts people. Value triggers attention. Value keeps people interested.

In whatever you do, find ways to continuously give value to your target audience. There are so many ways to do this from writing articles, sharing content, participating in discussions and so much more.

V...