BUILD EMPATHY

For readers to fall in love with a story, they need to care about the character. Lay that foundation using:

• Protagonist Likability (via positive traits, talents, passions, & vulnerability)
• Protagonist Relatability (via goals, emotions, wounds, or a missing need)
• A Desperate Situation (via high stakes & a nasty villain or antagonist)
• Intrigue (via questions & secrets)