The emotional system
This would suggest that the unconscious is better suited for difficult cognitive tasks than the conscious brain, that the very thought process we've long disregarded as irrational and impulsive might actually be "smarter" than reasoned deliberation.
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When faced with a difficult dilemma, we should carefully assess our options and spend a few moments consciously deliberating the information. Then, we should choose the best fit for our preferences.
Thinking in a rational manner is more effective when there are limited pieces of information. However, those focused on feelings prove far better in complex conditions.
The advantages of emotional decision-making could be undone by a subsequent bout of deliberation, which suggests that we shouldn't doubt a particularly strong instinct, at least when considering lots of information.
Use your conscious mind to acquire all the information you need for making a decision. But don't try to analyze the information with your conscious mind.
Instead, go on holiday while your unconscious mind digests it. Whatever your intuition then tells you is almost certainly going to be the best choice.
Business leaders often make important decisions that defy any logical analysis. This process may be termed as a gut instinct, a hunch, or an inner voice.
Our emotions and feelings may be an essential component of a good decision, which is often neglected in the calculative methods usually deployed to solve complex problems.
The way you frame your decision at the outset can make all the difference.
State your decision problems carefully, acknowledge their complexity and avoid unwarranted assumptions and option-limiting prejudices.
One of the most effective decision making strategies is to keep an eye on your goal. This simply means identifying the purpose of your decision by asking yourself what exactly is the problem that needs to be solved? And why does this problem need to be solved?
Figuring out what's most important to you will help you make good decisions. When you know the reason why you have making a particular decision; it will better serve you in staying with it, and defending it.