How Should We Make Hard Decisions?
Thinking in a rational manner is more effective when there are limited pieces of information. However, those focused on feelings prove far better in complex conditions.
The advantages of emotional decision-making could be undone by a subsequent bout of deliberation, which suggests that we shouldn't doubt a particularly strong instinct, at least when considering lots of information.
This is a professional note extracted from an online article.
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When faced with a difficult dilemma, we should carefully assess our options and spend a few moments consciously deliberating the information. Then, we should choose the best fit for our preferences.
This would suggest that the unconscious is better suited for difficult cognitive tasks than the conscious brain, that the very thought process we've long disregarded as irrational and impulsive might actually be "smarter" than reasoned deliberation.
Use your conscious mind to acquire all the information you need for making a decision. But don't try to analyze the information with your conscious mind.
Instead, go on holiday while your unconscious mind digests it. Whatever your intuition then tells you is almost certainly going to be the best choice.
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For marketers: Drawing out a decision based on feelings could encourage a stronger allegiance among consumers. This could be achieved through subtle tactics like visuals instead of words, or colors instead of gray-scale.
For consumers: Choices that need steadfast commitment should be made with emotion instead of weighing up pros and cons. Choices that need frequent consideration should be made rationally.
The way you frame your decision at the outset can make all the difference.
State your decision problems carefully, acknowledge their complexity and avoid unwarranted assumptions ...
A decision is a means to an end. Ask yourself what you most want to accomplish and which of your interests, values, concerns, fears, and aspirations are most relevant to achieving your goal.
Decisions with multiple objectives cannot be resolved by focusing on any one objective.
Your decision can be no better than your best alternative.
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While we may not like to admit this, we all are making a lot of bad decisions, be it our personal lives, careers or in our jobs. Here is what research says about making good decisions:
If there is too much information, we tend to make the wrong decision, and even if our decision is well-researched and considered right, we end up dissatisfied.
The right information, even if less, provides clarity to make the right decision.
A gut feeling, or an instinct, is often the right path, and points towards the right decision.
Ultra-rational, logical and unemotional decision-making does not guarantee that the decision taken will be the right one.
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