We typically define product discovery in contrast with product delivery. Product discovery is used to describe the work done to make decisions about what to build, while product delivery is the work done to build, ship, and maintain a production quality product.

Good product discovery includes the customer throughout the decision-making process. through: customer interviews, usability tests, A/B tests, demand tests, customer journey mapping, experience mapping, story mapping, OKRs, opportunity solution trees, ethnographic studies, customer visits, and so on.

The best teams are recognizing that digital products are never done. They can always iterate and improve. 

Good product teams know they can always create more value for customers and in turn create more value for their business. This shift in mindset often gets referred...