Importance — how important is it to answer this research question? Think about the business and customer impact — you may want to rely on the POs to guide you on this. L= Low importance, M = Medium importance, H = High importance.
When is it needed by? — Is there a deadline for this work?
Who/what else could we rely on? — It may make more sense for another team to pick up this research question e.g. Analytics, Customer Insights.
How much do we know currently? — What previous research has been done? Are there insights from other teams/sources which we could use to help answer this question.
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Experience designer and design teacher interested in well-being, accessibility and great design practices. Specialising in service design, product design and user research.
Managing Research and feeding hypothesis and areas to test into a regular research cadence are critical for mature user experience teams and products
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Essential product management skills
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How to identify and prioritize customer needs
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Two basic rhetorical positions can help you frame the novelty-and-importance argument in academic research.
A good Why? seeks true understanding. Why are things the way they are currently? Why do we do it that way? Why do we believe what we believe?
This start is essential because it gives us permission to continue down a line of inquiry fully equipped. Although we may think we ...
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