Why? Questioning
A good Why? seeks true understanding. Why are things the way they are currently? Why do we do it that way? Why do we believe what we believe?
This start is essential because it gives us permission to continue down a line of inquiry fully equipped. Although we may think we have a brilliant idea in our heads for a new product, or a new answer to an old question, or a new way of doing an old thing, unless we understand why things are the way they are, we’re not yet on solid ground. We never want to operate from a position of ignorance, wasting our time on an idea that is half-baked.
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