Smart recombinations are all around us. Pandora, for example, is a combination of a radio station and search engine; it also takes the biological method of genetic coding and transfers it to the domain of music.

In today’s tech world, many of the most successful products–Apple’s iPhone bei...

All great ideas tend to be, almost by definition — by asking What If…?

Berger illustrates this one well with the story of Pandora Music. The founder Tim Westergren wanted to know why good music wasn’t making it out to the masses. His search didn’t lead to a satisfactory answer, so ...

If we want to do things that haven’t been done or learn things that have never been learned — in short, be more creative — we must learn to ask the right questions, ones so good that they’re half-answered in the asking. And to do that, it might help to understand the process.

Expertise is helpful at certain points, not so helpful at others; wide-open, unfettered divergent thinking is critical at one stage, discipline and focus is called for at another.

By thinking of questioning and problem solving in a more structured way, we can remind ourselves to shift...

Once we think we’ve hit on a brilliant new idea, it’s time to see if the thing actually works. Usually and most frequently, the answer is no. But enough times to make it worth our while, we discover that the new idea has legs.

The most common problem here is that we try to perfect a new ide...

The point is to move along the axis of Why?–What If–How? without too much self-censoring in the last phase. Being afraid to fail can often mean a great What If? proposition gets stuck there forever. Analysis paralysis, as it’s sometimes called. But if you can instead enter the te...