Specificity - Deepstash

Specificity

Specifics awaken a swath of brain circuits. Think of “pelican” versus “bird.” Or “wipe” versus “clean.”  Our neurons actually “embody” what the words mean: When we hear more-specific ones, we “taste,” “feel,” and “see” traces of the real thing.

Using more vivid, palpable language will reward your readers. Another specificity tactic is to give readers a memorable shorthand phrase to help them retain your message.

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micee

I like jazz music and bacon. Learning new things is one of my obsessions.

The idea is part of this collection:

Business Writing

Learn more about writing with this collection

How to write clearly and concisely

How to use proper grammar and punctuation

How to structure a business document

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