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A loyalty program that is just a collection of coupons is more harmful than not having a program as it reveals your low regard for your customers.
A loyalty program should foster value year-round.
19
52 reads
MORE IDEAS ON THIS
There are 8 million online stores in the world. This means that there are more choices to choose from.
If you sift through the stores according to your unique criteria, including price, location and service, you may still end up with several stores you can choose from. If o...
20
255 reads
In the United States, shoppers belong to 3 billion loyalty programs. But many business owners create mediocre loyalty programs so that they can tick it off their list. These undesirable loyalty programs are left unused and forgotten by consumers.
With so many e-commerce options for customer...
19
86 reads
Most customers prefer a VIP experience. A 2020 survey found that free shipping and discounts are considered a low bar. "Early access to sales" and
21
159 reads
20
43 reads
Suitable investments at the right time will always be beneficial. Balance the offerings with the cost of the program to ensure the value is symbiotic.
Your incremental revenues - your incremental costs = loyalty program cost.
The formula is based on the projections fo...
19
60 reads
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A top-notch product or extreme convenience can be an incentive in itself, but as markets get more crowded, it becomes harder to differentiate your offering from the competition. That's why a brand loyalty program is a great way to reel in customers and get them to stay.
A loyalty progr...
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