The Best Customer Loyalty Programs
A loyalty program that is just a collection of coupons is more harmful than not having a program as it reveals your low regard for your customers.
A loyalty program should foster value year-round.
- A baseline inclusion is giving a perk on your customer's birthdays. View it as an opportunity to interact with your customers.
- Perhaps give them a 50% off coupon together with a fun birthday note. Or maybe provide exclusive access to content with a paywall or offer a voucher for a free item from your store.
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A top-notch product or extreme convenience can be an incentive in itself, but as markets get more crowded, it becomes harder to differentiate your offering from the competition. That's why a brand loyalty program is a great way to reel in customers and get them to stay.
A loyalty progr...
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