A top-notch product or extreme convenience can be an incentive in itself, but as markets get more crowded, it becomes harder to differentiate your offering from the competition. That's why a brand loyalty program is a great way to reel in customers and get them to stay.
A loyalty program can be anything from a simple punch card to an exclusive membership with never-before-seen perks. Your program needs to offer something that customers value and that makes it worth their while to come back to your company instead of trying others.
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