IBM was greatly affected by how their computers were built because they used to sell pre-built computers but then people could combine components like microchips, hard drive software etc., so now consumers preferred designing their own PCs instead of buying pre-made ones from IBM
Although IBM tried to develop PCs for the masses, they were too late and failed. The market had already gone to other companies who sold computers with better technology.
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The Late Andy Grove talks about managing change in this classic leadership book.
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