Using the 3C Method to Build Trust with Your Clients

Establishing trust is vital to gt perceived as a trusted advisor with your client. However, to find a client's business outcomes, you need to develop a deeper trust.

The 3C method is when you learn about three areas to gain permission to uncover your client's business outcomes:

• Company: Learn about their company and how their business operates.
• Customers: Learn about who their customers are
• Challenges: Understand their current challenges.